Bloggers: Get the most out of social media with these simple steps

Social Media. It is amazing how much we rely upon it in our day to day lives. Whether in our personal lives or professional, with more than four billion people using social media - it's not a passing trend.

There are numerous social media platforms, providing you with plenty of opportunities to promote and create. But, it's better to utilise one or two platforms - every platform has different demographics, purposes, pros and cons.

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Here I hope to give you some steps to help make the most out of your social media:

1. Identify your target audience

You need to identify your target reader and identify the common platforms your readers use.

2. Determining how to increase your blog traffic on social media networks

Consider what you are writing about and who you are targeting. If your content is more focused on professionals and business, it would be best to utilise LinkedIn or if your content is more visual, it will be best to focus on Instagram, Facebook and Pinterest.

You will be able to begin analysing your traffic and assess what platforms your reader is using to access your blog.

3. Sharing Buttons

Research has shown that if people are given too many choices they won't chose any. I know there is the temptation to put as many as possible, but limit it to three maximum. It will make it easier for people to share and they will be platforms that matter most to your blog.

4. Power of Networking

People may get sick of the expression "It's all about who you know", but I can not emphasis that enough. You can use this as a way to build relationships with fellow bloggers, gain advice, insights and also as a way to promote your blog to others. But remember be professional and support your fellow bloggers.

5. Avoid Spamming

Of course you want as much interaction from your readers as possible, but avoid over posting to the point people begin to ignore your posts or unfollow you. Create a smart schedule of when you are going to post, consider how you use social media yourself and always provide value in what you are posting.

6. Visuals - Quality not Quantity

You will see a significant increase of engagement if you have strong visuals. Remember to consider the size, positioning and themes.

I hope these little tips help to guide you on making the most of social media for you all.

Happy Blogging!

Charlotte x